Privacy policy
Last updated: June 6, 2026
Fairlune operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Fairlune is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
- Contact details including your name, address, billing address, shipping address, phone number, and email address.
- Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
- Account information including your username, password, security questions, preferences and settings.
- Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
- Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
- Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
- Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
- Automatically through the Services including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.
- From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
- From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services
We use your personal information to provide you with the Services, including to perform our contract with you, process payments, fulfill orders, maintain your account, arrange shipping, facilitate returns and exchanges, and improve your shopping experience.
Marketing and Advertising
We may use your personal information to send marketing and promotional communications and to display advertisements that may be relevant to your interests.
Security and Fraud Prevention
We use personal information to authenticate accounts, provide a secure shopping experience, detect fraud, investigate suspicious activity, and protect our business and customers.
Communicating with You
We use your personal information to provide customer support, respond to inquiries, and maintain our relationship with you.
Legal Reasons
We may use your personal information to comply with applicable laws, respond to legal requests, protect our rights, and enforce our policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
- With Shopify, vendors and other third parties who perform services on our behalf, including payment processing, data analytics, customer support, cloud storage, fulfillment and shipping.
- With business and marketing partners to provide advertising and promotional services.
- When you direct, request or consent to our disclosure of information to third parties.
- With affiliates or within our corporate group.
- In connection with a business transaction such as a merger, acquisition, sale of assets, or bankruptcy proceeding.
- To comply with legal obligations, enforce our policies, and protect our rights and interests.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.
Information you submit to the Services may be transmitted to and shared with Shopify as well as third parties located in countries other than where you reside. Shopify may also process information collected through your interactions with our store and other merchants to improve services, provide analytics, and support advertising and business operations.
For more information about how Shopify processes personal information, please visit:
Third-Party Websites and Links
The Services may provide links to websites or platforms operated by third parties. We are not responsible for the privacy practices, security, or content of those third-party websites. We encourage you to review their privacy policies before providing personal information.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction.
If you believe a child has provided personal information to us, please contact us so that appropriate action may be taken.
Security and Retention of Your Information
We implement reasonable safeguards designed to protect your personal information. However, no security system is completely secure, and we cannot guarantee absolute security.
We retain personal information only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements and policies.
Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information, including:
- Right to Access / Know
- Right to Delete
- Right to Correct
- Right to Data Portability
- Right to Object to Certain Processing Activities
- Right to Withdraw Consent
- Right to Opt Out of Certain Advertising Activities
We will not discriminate against you for exercising any privacy rights available under applicable law.
Complaints
If you have concerns regarding how we process your personal information, please contact us using the contact details provided below. Depending on your jurisdiction, you may also have the right to lodge a complaint with your local data protection authority.
International Transfers
Your personal information may be transferred to, stored, and processed in countries other than your country of residence. Where required by law, we implement appropriate safeguards for international data transfers.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, operational requirements, legal obligations, or regulatory developments.
Any updates will be posted on this page together with the revised "Last updated" date.
Contact
If you have any questions about this Privacy Policy, our privacy practices, or if you would like to exercise any of your privacy rights, please contact us using the information below:
Legal Representative: Samantha French
Email: admin@fairlune.shop
Phone: +1 865-283-6462
Business Address: 1420 Raulston Rd, Maryville Tennessee 37803, United States